Pitching Our Favorite Books

An essential Media Literacy skill involves recognizing a "sales pitch." Today, our culture is immersed in biased messages that seek to shape our mindsets. They come in the form of commercials, political ads, and unsubstantiated news reports that show up in our social media feeds.  But when these skills are used effectively, we can also share information and ideas that are educational and possibly enlightening. Take for instance, our fourth grade book trailer videos.

It began as a persuasive writing project. Mrs. Aberman, Mrs. Blackley, and Mrs. Mraz taught their students the genre of opinion writing. For this assignment, students supported their writing with compelling elements of the story. In other words, no claims without evidence. But this writing assignment required only text. And a story told with only text will be written differently, than when it is told as a video. So the next phase of this writing project involved writing for a visual medium.

Students use storyboards as a guide
during the video production.

That's no small task because it requires students to rethink and rewrite their "finished" writing. So each class did a quick study of the genre of video book trailers. There are several online. Here's one example. We learned that in a visual medium, words are used efficiently. They are spoken and shown on-screen, but they are always supportive of the story that's told by each image.

Students then formed book trailer production groups, although some students worked alone, if they were the only ones to read a particular title. We created storyboards to remind us of the important story elements from our books -- character, plot, situations, etc -- that would provide a compelling hook for our teaser videos. You can read more about the storyboarding process here.

Once the storyboards were teacher-approved, students recreated the storyboard sketches with hand drawn scenes on card stock. These drawings were scanned as digital images and then brought into WeVideo, a cloud-based video editing program.

It was important for students to draw the images rather than download pictures from the Internet for two main reasons. First, it allowed for each image to match what they visualized for their production. The images were a product of their own imagination, not a result of what was made available to them via the Internet or the book's illustrator. So it helped personalize their experience with the story. Second, as creators, they owned these illustrations. Like all media content on the Internet, someone owns them. And nothing can be taken from them without their permission. It's a good lesson in digital citizenship.

As I tell all my students before we begin a video production: "When it comes to making videos, the easiest thing to do is to make a bad one." These days the tools for video production are inexpensive, accessible, and easy to use. Anyone can produce a video and share it with an audience. But it takes time and a desire to use this storytelling medium to effectively reach an audience and to get them to want to watch your video over and over again. I have watched and shared so many of these fourth grade video book trailers, over and over again. They're that good.

Video Book Reviews

Green screen backgrounds
can become anything!

     Second grade teacher Mrs. Marceau was looking for a way to use technology to present her students' opinion writing pieces. Book reviews. We focused on using video. Our conversation about book review videos sparked Mrs. Marceau's memory of the classic Reading Rainbow book reviews. So we decided to recreate them. I set up the green screen on the wall in the computer lab. Then the students wrote a shortened version of their book review. One that was easier to read on camera.

The closer the teleprompter is to the
camera lens, the better the student's
eye contact with the camera.

Then Emily Sun, my SHS senior options student, transferred the short text onto a web site, which turned our iPad into a teleprompter. One by one, students stepped in front of the camcorder and read from the teleprompter. It can be a nerve wracking experience for any adult, let alone 8 year olds, but each student performed admirably with their pre-production work as well as with their on-camera Reading Rainbow performance. We recorded each video and uploaded them for display on the class blog. It was hard work, but like all tough jobs, gratifying.

From Wondering to Researching to Teaching

Wondering topics ranged from
supernovas, to sustainable energy, to
Sesame Street.

     Children come to school each day with that built-in sense of wonder. Classroom teachers are challenged to find ways to sharpen their skills for finding answers to the things they wonder about. These essential research skills, whether asking targeted questions, synthesizing ideas, or educating an audience, will serve them well in school and life. Mrs. Blackley challenged her 5th grade students to wonder about anything and write a short narrative that incorporated their findings. And while their writings were fascinating reads in themselves, the impact is in the videos they produced and then published to the Internet, which will allow them to reach and teach a broader and, potentially, global audience.
     So as a class, we discussed the video medium and how the spoken words, or script, provide information, often research findings, that support the visuals. The video script is a different style of writing compared with their expository pieces. Once we had a rough script, we developed a visual storyboard using Google Slides.
     The storyboard is our pre-production plan for editing in iMovie. Students recorded their narration using Vocaroo, a web based tool, downloaded mp3, picture, and video files into iMovie, and after one or two editing lessons, were on their way. The results were impressive. But as I always tell students, the most informative and engaging videos begin with an informative and engaging script. The foundation of the video has to be a great story. Otherwise, the video becomes Grandpa's slideshow of Yellowstone Park and your audience will yawn and lean towards the door. As I often tell my students, when it comes to making videos, the easiest thing to do is make a bad one. Our goal was to make videos that engaged and informed an audience and left them begging to see it again and again. I believe we accomplished that. Check out Manami's fantastic video production as well as her storyboard. It's unfathomable that when the year began, she hardly spoke English :)

Media Literacy Through the PSA

     More than ever, young people need to be equipped with media literacy skills. To be able to dissect and analyze abundant digital information for meaning and credibility. To recognize fact from fiction. To understand when a message is angled towards a single perspective. One way to develop these media literacy skills is to have students produce their own digital stories. In Mr. DelMonaco's 5th grade class, we produced video Public Service Announcements. These videos were inspired by their own persuasive writing stories. We first examined production techniques used in other PSAs. We noticed the tone. Some were funny, some serious. We noticed how some conveyed information visually, some with a narrator. We discussed the possible reasons for the pacing of nvideo cuts. And we paid attention to how music influenced the message the viewers received. Then we created storyboards to convey the main idea of our persuasive writing pieces. Once the storyboards were completed and approved, the students formed small production teams and launched into the Edgewood hallways, the back yard, the front yard, and into classroom nooks with iPads recording each storyboarded scene. These scenes were then assembled in the iMovie app to put the final edits on their :30-:60 video PSAs. They were all put on display outside Mr. DelMonaco's room using the Aurasma app, but you can take a look at one of them here. This one's on school locker searches. https://goo.gl/a8Hg6p