How First Grade Writing Can Influence a Global Audience

Business cards with logos and
QR codes makes it easy to find our site!

First graders got a lesson in writing for a global audience and corporate branding this spring. Students in Ms. O'Connor and Mrs. Lamonaca's classes authored their own consumer reviews web sites. This Kid Advisory project is an offshoot of their literacy unit on Opinion writing. Students wrote about books, museums, restaurants, vacation spots, and more for the purpose of steering readers towards some of their favorites.

Children today are growing up in what is often called a "participatory culture." They have access to technology that allows them to share their ideas and perspectives with people all around the world. For example, Think YouTube. Think Instagram. The youngest audience members may be passive viewers today. But how long before they become active participants? Liking. Commenting. Sharing. Creating. Uploading.

Ms. O'Connor's class consumer
reviews site.

This is a powerful digital literacy and communications opportunity that comes with tremendous responsibility. But with the proper learning experiences and guidance from teachers (and parents) even first graders can begin to grasp how to craft their message in order to reach and influence so many people. This idea of connecting with an authentic audience becomes more clear when they see their words on a web site and learn that this web site can be seen by anyone -- in the world!

This Kid Advisory project also included a marketing element and the concept of branding. We learned that before our audience could trust and value our opinions they needed to know who we are. In Mrs. Lamonaca's class we created an identity that was packaged in a name, logo, and slogan. We brainstormed and ultimately riffed off the name Yelp. We became Snelp as in-- we were told-- "It's like Yelp, but it's information in a snap." That made total sense. "Snelp -- it's as easy as a snap," became our slogan. So then we needed a logo. An icon. An animal. We brainstormed.

Logos need to be appealing and
recognizable. Our crab is friendly.

What snaps? We searched through our bins of books. Alligators. Crabs. Turtles. Crabs can snap with pincers, almost like people can snap with their fingers. Let's go with crabs. Now let's draw a logo on Seesaw, our online journal so we can look at everyone's contributions. Ultimately, we chose Saki's crab. Cute. Soft features. Curly antennae. Pincers easy to see, non-threatening, and ready to snap!

When Ms. O'Connor and Mrs. Lamonaca held their first publishing celebration, so many guests showed up. The entire first grade, their buddy classes, Dr. Houseknecht, Mr. Yang, and even Mrs. Shain, the Assistant Superintendent. There's still a minor glitch in the web site that needs to be fixed. Our pages won't take public comments. That'll change soon we hope. We've had many readers online and offline, but once we get commenting enabled, as our web sites reach an audience far and wide, we hope to hear back from them, so we know how far and how wide.

Assistant Superintendent Lynne Shain checks out
our first grade Kid Advisory review sites.

Rigor. The Good Kind

Kindergarteners problem solving
with Kodable.

When students are engaged in a deep-think activity, I notice the faces. Slightly scrunched with squinted, blinking eyes that signal disbelief as in "That doesn't make sense." But it's not a face that shows quit. It's a look that's about to roll up its sleeves and hunker down for serious mano a mano combat. For me, this is what rigor looks like in the classroom.

I see this expression in students of all elementary grades. Even in kindergarten as students absorb complex programming concepts through challenging activities in the Kodable app, they'll stop, stare, gaze in disbelief, but push forward to success, often with a little help from their friends and classmates.

These days rigor is considered a desired learning trait. A trendy question among parents and educators asks what rigor looks like in the classroom. It's initially a strange question to consider since the word is typically defined with words such as strictness, severity, harsh, unyielding, inflexible, and my favorite (not really) -- cruelty.

Perhaps, as parents and educators, we have come to manipulate the definition of rigor into something virtuous as a proactive response. We see a cruel world outside the protective nurturing biodomes of the home and classroom and we want children to be prepared for life's hardships, to have the savvy and Hamburger Hill-type grit to overcome the unexpected and enduring challenges in their lives. Or maybe we just want them to put down their Snapchat videos and mow the lawn. Anyone's lawn.

2nd Graders join forces.

When I see second graders, such as those in Ms. Martin's room, warming up their brains with Kodable programming challenges, coming together to share solutions, trying them each, and learning from their mistakes in Design Thinking manner, and ultimately exalting in a shared success, I'm reminded that the look of rigor does not have a standard definition. Yi Cheng and Julian say it best.

"It's fun. Is it easy? Not really. It's easy then it gets harder harder harder. We like challenges," assures Yi Cheng. "It works your brain," says Julian with the gratified look of someone's who's put in a hard day's work.
This is how you define rigor. The good kind.

Video Book Reviews

Green screen backgrounds
can become anything!

     Second grade teacher Mrs. Marceau was looking for a way to use technology to present her students' opinion writing pieces. Book reviews. We focused on using video. Our conversation about book review videos sparked Mrs. Marceau's memory of the classic Reading Rainbow book reviews. So we decided to recreate them. I set up the green screen on the wall in the computer lab. Then the students wrote a shortened version of their book review. One that was easier to read on camera.

The closer the teleprompter is to the
camera lens, the better the student's
eye contact with the camera.

Then Emily Sun, my SHS senior options student, transferred the short text onto a web site, which turned our iPad into a teleprompter. One by one, students stepped in front of the camcorder and read from the teleprompter. It can be a nerve wracking experience for any adult, let alone 8 year olds, but each student performed admirably with their pre-production work as well as with their on-camera Reading Rainbow performance. We recorded each video and uploaded them for display on the class blog. It was hard work, but like all tough jobs, gratifying.

Media Literacy Through the PSA

     More than ever, young people need to be equipped with media literacy skills. To be able to dissect and analyze abundant digital information for meaning and credibility. To recognize fact from fiction. To understand when a message is angled towards a single perspective. One way to develop these media literacy skills is to have students produce their own digital stories. In Mr. DelMonaco's 5th grade class, we produced video Public Service Announcements. These videos were inspired by their own persuasive writing stories. We first examined production techniques used in other PSAs. We noticed the tone. Some were funny, some serious. We noticed how some conveyed information visually, some with a narrator. We discussed the possible reasons for the pacing of nvideo cuts. And we paid attention to how music influenced the message the viewers received. Then we created storyboards to convey the main idea of our persuasive writing pieces. Once the storyboards were completed and approved, the students formed small production teams and launched into the Edgewood hallways, the back yard, the front yard, and into classroom nooks with iPads recording each storyboarded scene. These scenes were then assembled in the iMovie app to put the final edits on their :30-:60 video PSAs. They were all put on display outside Mr. DelMonaco's room using the Aurasma app, but you can take a look at one of them here. This one's on school locker searches. https://goo.gl/a8Hg6p